◆ Global Marketing, 8th Edition

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For undergraduate and graduate courses in global marketingThe excitement, challenges, and controversies of global ma...

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2015-07-18

◆ Strategic Management

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Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particul...

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2015-07-18

◆ The End of Shops: Social Buying and the Battle for the Customer

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Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the...

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2015-07-18

◆ An Analysis of the Labor Market for Uber’s Driver-Partners

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An Analysis of the Labor Market for Uber’s Driver-Partners in the United StatesJonathan V HallAlan B Krueg...

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2015-01-28

◆ Making sense of overconfidence in market entry

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Making sense of overconfidence in market entry Daylian M Cain1,*, Don A Moore2 andUriel Haran3...

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2015-01-13

◆ The Power of Imperfect Imitation

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Hart E Posen, Jeho Lee andSangyoon Yi,The Power of Imperfect Imitation,Strategic Management Journal,Volume 34, Issu...

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2014-12-02

◆ Licensing Strategies of the New “Intellectual Property Vendors”

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This paper investigates in an exploratory manner the licensing strategies pursued by firms whose business model is based on developing intellectual property (IP) and licensing the rights to other firm...

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2012-11-17

◆ New structural properties of (s,S) policies for inventory models with lost sales

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We revisit the classical inventory model for which (s, S)policies are optimal. We consider the finite and infinite horizon versions of the lost sales problem. New structural properties are developed f...

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2011-02-08

◆ 战略财务（中文版第二期）

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是美国管理会计师协会出版物，从中可以了解世界财务管理方面的权威观点。...

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2011-01-13

◆ 战略财务（中文版第一期）

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由美国管理会计师协会（IMA)出版，从中可以了解管理会计的最新的动态，以及权威的评述。这是中文版第一期，弥足珍贵。...

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2011-01-13

◆ Family Identity: A Framework of Identity Interplay in Consumption Practices

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“Being a family” is a vitally important collective enterprise central to many consumption experiences and replete with new challenges in contemporary society. We advance a framework to learn how...

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2010-11-17

◆ SOCIAL IDENTITY AND THE PROBLEM OF LOYALTY IN KNOWLEDGE-INTENSIVE COMPANIES

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This paper treats the significance of organization-based versus exit reactions with special reference to knowledge-centrality of network relations and close contact with clients the sometimes drastic...

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2010-07-14

◆ Logistics Versus Supply Chain Management: An International Survey

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Supply chain management (SCM) remains an important topic among logistics managers, researchers and educators. This paper opens by describing four unique perspectives on the relationship between logi...

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2010-05-13

◆ Regulation 3.0 for Telecom 3.0

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随着技术的进步，电信系统本身也在不断进步，如何有效的对新时期的电信时代进行有效管制，作者给出了比较有见地的探讨。...

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2010-04-18

◆ Employee Alignment with Strategic Change: A Study of Strategy-supportive Behavio

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The purpose of this study is to understand the antecedents of alignment by examining the role an individual’s strategic knowledge and commitment play in subsequent engagement in strategy-supportive...

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2010-04-07