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本文为梯若尔的论文《双边市场上的平台竞争》
Abstract
Many if not most markets with network externalities are two-sided. To succeed,platforms in industries such as software, portals and media, payment systems and the Internet, must \get both sides of the market on board ". Accordingly, platforms devote much attention to their business model, that is to how they court each side while making money overall. The paper builds a model of platform competition with two-sided markets. It unveils the determinants of price allocation and end-user surplus for di®erent governance structures (pro¯t-maximizing platforms and not-for-pro¯t joint undertakings), and compares the outcomes with those under an integrated monopolist and a Ramsey planner.