文件大小:未知
级别评定:
添加时间:2017-06-09 12:04:50
最后更新:2017-06-09 12:06:32
下载积分:0分 (只有会员文件下载时才需要相应积分验证)
总浏览:
总下载:52
发布人:qianheguo
Understanding Consumer Financial Behavior
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.